We didn't find this problem.We lived it.
We came up in the surface materials industry and lived its most frustrating process firsthand. PATTRN is what we wished existed.
Our Story
We saw a problem and built the solution
PATTRN didn't start with a market opportunity. It started with a problem we watched play out across the textile industry for years. Turning what a customer imagines into a pattern they can actually order is still stubbornly manual. Customers struggle to describe what they want, design requests pile up, and revision cycles drag on for weeks. The endless back-and-forth eats hours every week and thousands of dollars in labor, and it still leaves customers guessing at how the finished product will look. We built PATTRN because we knew that broken loop could be replaced with something better.
Mission
Empower surface material businesses of all sizes to offer premium, intuitive design experiences through an accessible, affordable, and easy-to-integrate SaaS solution.
Vision
To become the leading embeddable design platform that transforms how surface material companies engage customers, shifting from passive product browsing to active creative participation.
People
The team
We built this for makers and thinkers
Damen Smith
Founder & CEO
Industry veteran turned founder. Damen brings firsthand experience with the inefficiencies PATTRN solves, leading vision, sales, and business development.
Jasny Lindor
Design Lead
Experienced designer with a passion for creating intuitive, beautiful product experiences. Jasny leads all aspects of PATTRN's design, from the website to the brand identity.
Bryan Diaz
Technical Lead
Full-stack architect behind PATTRN's pattern engine, embeddable widget system, and cloud infrastructure.
Jessica Martinez
UI/UX Lead
Experienced UI/UX designer focused on making PATTRN's tools accessible and intuitive for every user.
Our Values
Company Values
We built PATTRN around a simple set of values. They shape the product you use, the pricing you see, and how we show up when you need us.
Clarity
The interface should never compete with the user's design work. We prioritize clean, distraction-free experiences that let creativity take center stage.
Accessibility
Design tools should be usable by everyone. We're committed to building interfaces that work for all users, regardless of ability.
Simplicity
PATTRN should be easy to integrate and configure. It shouldn't take more than 10 minutes to embed in your website.
Transparency
No hidden costs. No surprise fees. No locked features behind sales calls. Our pricing is clear, our roadmap is public, and our commitment to customers is absolute.
Real Solutions
We don't build features to check boxes. Every capability we ship solves a real problem we've seen firsthand in the surface materials industry.
Ready to transform your business?
See how PATTRN turns passive product pages into interactive design experiences.